About Us

Our shared passion. One impactful solution.

WooshFood is a team of ex-restauranteurs and hoteliers who have been in the food industry for years. We're passionate about what we do and we understand, first-hand, what you go through. That's why we created WooshFood, outfitting our platform with the latest and most innovative features to help keep you connected while pushing the evolution of food and beverage experiences.

Our Leadership Team

Peter Rodwell

Peter is a legend in the F&B and retail industry. His experience spans over 40 years, including leading operations as President of McDonald’s in the APMEA region. Currently, Peter is an active Executive Director for the Gong Cha Group & Pizza Hut Australia. Additionally, Peter founded Launcho Ventures, a Singapore-based venture studio focused on building great companies and making a difference.

Simone Hildebrand

Simone is a game-changing business consultant who has combined her impressive 35 years in the tech world with an equally formidable background in hospitality. Her global business consulting career has taken her across six continents. With WooshFood, she has leveraged her expertise to provide invaluable access to knowledge and skill that will take restaurant services to the next level.

Matt Sawyer

Matt is Managing Director for operations in New Zealand and Australia. He's been in the foodservice industry for 20 years, including experience in leading roles in L&D at McDonald’s and as Director of Innovation at Pizza Hut Australia.