About Us

Our Leadership Team

Comprising of a team of ex-restauranteurs & hoteliers, we understand first-hand the troubles & pains of the F&B industry. WooshFood originated as a passion project for our own restaurants, and we’re driven to provide new customer experiences driven by digitalization.


Peter Rodwell

Peter has over 40 years of experience in F&B and the retail industry. Previously the McDonald’s President for APMEA, he currently serves as an active executive director for the Gong Cha Group & Pizza Hut Australia. He is also the Co-founder of Launcho Ventures, an online e-commerce venture studio.

Allan Taylor

Allan has over 20 years of experience in business development for SaaS in the hospitality & F&B sectors, specializing in South-East Asia and the Greater China regions.

Matt Sawyer

Matt is Managing Director- ANZ.

Operations, Program Management, CBI, L&D & kick started delivery at McDonald’s for 20 years, also Director of Innovation at Pizza Hut Australia